Steve Shortt is an entrepreneur, sales coach and business mentor who was looking to develop his personal brand as an individual in order to stand out.
We drew inspiration from the notion that Steve's work as a sales coach and public speaker is based around the words that he delivers to his listeners. People listen to him speak and each speech is punctuated by a final full stop. A clean logo was developed using two thicknesses of the same font as a single body with a coloured full stop at the end representing the speech idea.