Roe & Co. POS Suite

Roe & Co. Distillery approached us to design and create a suite of merchandising pieces that would display their whiskey bottles and be used for on trade such as window displays and in bars. The units were to reflect the brand integrity of Roe & Co. which is offbeat and quirky in their branding and design execution.

The brief called for a crate and Point of Sale piece. The crate was to function as a display crate but to also have the Roe & Co. personality injected into it. The Point of Sale was to showcase the bottles and the Roe & Co. branding.

We created a unique crate in the Roe & Co. verdigris pantone with a copper tubing bar sitting across it.

The point of sale uses a two tier podium coloured in the Roe & Co. verdigris with copper tubing shaped like the Distillery towers.

The idea for the crates was to make them as versatile as possible as they were to be used in windows and exhibition displays. We decided to make a rectangular crate, painted in the Roe & Co. verdigris pantone, which can be used in 3 different ways;

* Flat

* Upright vertical

* Upright horizontal

Two copper tubing bars make up the outside of the crate with a third horizontal bar going across the front of the crates. The copper contrasts nicely with the verdigris colour and gives the crates a quirky edge. The Roe & Co. logo is screen printed in a 2 colour print on the back of the crate with the secondary, simplified logo screen printed in single colour on the side so that no matter which way they are the displayed, the Roe & Co. branding will be present.

The inspiration for the point of sale came from the distillery towers which are used in a lot of the Roe & Co. marketing communications - including as the background to their website. The base of the units is made from MDF painted in the Roe & Co. verdigris pantone. The two tiers of the base separate and champion on of the bottles in an off-centre, overhanging podium. Copper tubing makes up the outline of the two towers of the iconic distillery. A chunky Roe & Co. branded button gives this piece the retro edge that distinguishes the brand from its competitors.

These units are to be distributed to on trade within Ireland.