Glendalough Distillery released the Mizunara Cask release and we worked on the physical launch of the product from window displays to POS to Launch mailers across Ireland and US as part of the launch.
The suite of products we developed took inspiration from traditional Japanese craft of Kintsugi and the dialogue between Japanese Lava Rock and Irish Granite Rock in multiple ways from the gold bind to their relationship through the red string of faith.
We used traditional methods of printing and japanese book binding to create a one of a kind booklet using hand stitching with red string and handmade japanese paper.
The window displays across Ireland for the day of the launched featured a Japanese stone garden style display with raked white sand and minimal materials to display a single bottle in a lot of negative space.