Dingle distillery wanted to create astriking table top display to champion the release of their latest whiskey for in window shop fronts and in retail spaces.
Details of the brief included
* Display up to 7 bottles
* Celebrate the release of this latest whiskey
* Reflect the inherent brand credetials of Dingle Distillery
* To champion as single bottle above all the others
* Showcase their iconic 3 pot stills
* Eye catching
* Visible at night
* Substantial in size
The primary challenge was to represent all elements of the Dingle Distillery story in a beautifully crafted way whilst also still maintaining a commercial aspect.
The result was a 1.2 meter curved copper unit weighing over 30kg that significantly elevated the bottles above the surface that they would usually be displayed on.
The shiny metal copper contrasts beautifully with the soft green moss and thick walnut base. The curved copper sheets "hug" each bottle encasing it in the "shield" of Dingle Distillery. The organic shape of the walnut base contrasts with the stark copper that sits above it.
The Dingle landscape is plasma cut into the solid copper of the central pot stil further reinforcing the brand credentials and creating interesting patterns when the light reflects through them. The other 2 pot stills represent the production of Dingle whiskey from the water and barley they use to their cask ageing process.
The varying height tiers display the bottles at differing levels with a single bottle sitting above all others. The unit holds 7 bottles in total and can be used as a point of sale as well as retail display unit.
The inclusion of lighting illuminates the beautiful liquid inside the bottles and increases visibility at night and in locations with darker display areas.
The solid walnut base is machine carved from 5 layers of solid walnut and houses both the assembly mechanisms and the electrcial wiring internally while the 2 elements are then copper riveted together. The logo is then printed with copper paint directly onto copper, creating a less intrusive branding and the unit is hand fitted with artificial moss to represent the natural landscapes of Dingle, Co. Kerry.
