The Challenge
Was developing a suite of bespoke furniture in keeping with the rebrand that we had recently completed for the venue. The rebrand was inspired by The Porterhouse Group’s existing palette of colours, and the Porterhouse Brewery’s physical components. Our challenge was to create furniture both consistent and congruous with this industrial, brewery-inspired style, while ensuring a high level of originality, creativity, and functionality.
The Brief
asked us to achieve all of the above, while keeping the rebrand goals in mind – namely to provide a memorable experience that would appeal to a younger, more discerning adult audience.
Our design intent was to use the Porterhouse Brewery's elements and the structural elements of the venue's Grafton Street-based building. We decided to combine an eclectic array of materials – metal, stone, fabric, glass, concrete – to create an original, tactile suite of furniture.
The Result
Inspired by functional elements from The Porterhouse Brewery, we designed and crafted a bespoke suite of industrial-style furniture.
Hand-welded, powder-coated metal frames support table tops fashioned from railway sleepers and concrete blocks. Many of the chairs are designed and constructed in the same style, though of course custom-stitched cushions take the place of the wood and concrete surfaces!
We designed and installed a six-level section of tiered seating, complete with on-brand beanbags, to provide a comfortable space that encourages interaction and engagement. And to cater to those who want some space to themselves, we crafted smaller, more intimate seating areas from recycled shipping containers.
As a finishing flourish, we commissioned custom heavy-duty tags for various elements of the venue and for certain pieces of furniture. The tags were inspired by industrial-style informational tags, the sort most commonly seen on pallets, boxes, and kegs. Each one has witty, quite literal wording on it, such as BAR STOOL or TABLE.
Overall, this brief gave us creative freedom to develop a full suite of bespoke furniture to match the style of the venue rebrand and renovation that we were also responsible for. Having creative freedom over every element of the furniture and venue itself allowed us to create an immersive, eclectic experience for patrons.
The client kindly (and happily) reported the following stats as a result of our work:
* >400% increase in followers on social media
* 32% increase in turnover