Fercullen Irish Whiskey is a new product released by the Powerscourt Distillery and they were looking for a way of presenting their bottles in trade.
Powerscourt Distillery has close historical connection to the Sugarloaf Hill and the surrounding natural area, so we wanted to represent the natural aspect of the surrounding forest as well as the Sugarloaf itself while having both the bottles and the brand integrated as part of that landscape.
The unit is built out of nearly 100 copper and brass rods which at the top create a topographical map of the Sugarloaf hill and the scattered pattern of the rods gives them a forest-like feel. An engraved copper band curves around the unit and through the copper forest, and has both logos at either end.